The ADINA opened its showroom with a project from F.I.Bra architecture. The project main objective was to expose the entire collection of fabrics, ribbons and accessories in a factory stripped environment. All visual communication was created with the products product from ADINA.
At our first briefing meeting we were enchanted with the colors variety, textures and materials, that we thought on how to transform this visually rich universe of products in to frames made of fabric, panel laces, canvas suspended banks. We chose to use neutral materials and colors with black and white pattern scales in order to visually not compete with the main topic of the environment, the ADINA product mix itself.
Photography by Renato Stockler