Pink Store design gets in the way of the product. At Pink I believe the bags must be the hero, so I wanted a simple light backdrop, fun, dynamic and accessible environment for the customers to shop in. The simple nature of the design combined with the use of imagery and color deliver that. Black with white further creating a felling of intimacy are the pink light shades that cast a soft warm, glowing light. Highlight the product display.

Architecture & photography by Mohamed Amer