Voskresenskoe wayfinding and identity by Tomat design

April 26th, 2013 by retail design blog

We developed a wayfinding which is also an identity for new health and entertainment center opened within Voskresenskoe club-hotel near Moscow. One of the tasks was not only to create comfortable navigation system, but also to position the center as an independent place that offers services also for people who live near the hotel territory in Voskresenskoe district. Thus we didn’t use the identity of the hotel.

First of all we considered the existing architect project: not so big space, but long and dark corridors, which resembled labyrinth. The navigation based on bright colors that also help to orient better and creates special emotional background. Pictograms and wayfinding elements were placed right on the walls as supergraphics. The line system became an additional element of comfort. They code the functional zones of the center and lead you all the way to the target.

Designed by Tomat design

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