Pedrali Mirror stand by Migliore+Servetto Architects, Milan

April 28th, 2013 by retail design blog

The project designed by Migliore+Servetto Architects for the Milan Design Week is a meeting plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension.

The deep yellow choice for the outer flooring surface helps to create a greater sense of contrast between inside and outside, designing a sort of chromatic perimeter. On the background a high bookcase hosts an installation as a narration of some specific products and lights together with a multimedia video communication.

Photos by Chiara Berselli

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