Crocodile Concept Boutique by UPSTAIRS_, Singapore

April 29th, 2013 by retail design blog

Heritage brand Crocodile has been making fashion in Singapore since 1968. Blending the nostalgia native designer Dennis Cheok has for this homegrown brand, with his Dutch design partner Joyce van Saane’s fresh understanding of Crocodile’s approach, the pair known as UPSTAIRS_ went about distilling the essence of the label and designing a retail concept around it.

Crocodile Concept Boutique at Vivocity, Singapore, plays with elements that can be ‘re-purposed, readapted and re-configured’ in what the designers call a transformable shell. A series of full-height rotating panels line the space; clad in timber tiles, they remind of climbing walls in an old-school gymnasium or an array of open locker doors.

When turned, the panels reveal a mirror on the other side. At the centre, an imposing steel frame which looks ripe for climbing – perhaps another unintentional reference to the gym? – is detailed with louvred panes that hold dark hexagonal mesh. This box of heavy metal acts as a store within a store, holding key items that can be rotated with the seasons.






http://www.frameweb.com/news/crocodile-concept-boutique-by-upstairs_

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