Frai package design by Cassandra Cappello

May 3rd, 2013 by retail design blog

This project is a series of carton designs for milk and juice packaging, along with a brand identity for this line of beverages, called frai. These 100% recycleable packages have text in both English and French in order to sell to a Canadian audience. This package series contains a blue milk carton, a brown chocolate milk carton, and a yellow juice carton. The juice carton is taller and thinner in order to differentiate it from the look of an old metal milk container. The minimalist design of the front of the packages will distinguish them on shelves from other current designs.

Designed by Cassandra Cappello

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