&MADE By Bruno Menard eatery by The Stripe Collective, Singapore

May 7th, 2013 by retail design blog

Although rooted in the classic, 3 Star Michelin Chef Bruno Menard has spent a lifetime traversing the globe and absorbing popular culture. The adventurous spirit of Bruno and his food, were our inspiration for ‘&MADE By Bruno Menard’ – a casual eatery that takes burgers beyond anywhere they’ve been before.

And the space reflects that, merging French Classic with Steam Punk, Contemporary, Urban and Digitalism to create a visual dialogue best described as Transformative Digi-Punk. Like Bruno himself, we’ve taken traditional French ideas and given them a bold new interpretation.

Classic French Panelling rebelliously jumps from wall to ceiling, where Victorian fabric creates a circuit board pattern. Ceramic – typically of 19th century French interiors – takes on a new form as pop-art-inspired ambient lighting that juxtaposes against classic mosaic tiles, with a twist of their own.

The Traditional French Mosaic Tiles become pixelated murals featuring quirky characters and phrases that bind the digital world with an age-old technique. And Classic black and white Metro Tiles go against traditional expectations and application norms by merging together like sound levels on an old-school stereo.

This spirit of Transformative Digi-Punk also flows through all the other collaterals we designed including the menus, logo and marketing collaterals, giving ‘&MADE By Bruno Menard’ a signature style as dynamic as its master chef’s personality.

Designed by The Stripe Collective









http://thestripecollective.com

Australasia restaurant by Michelle Derbyshire & Edwin Design, Manchester
Australasia restaurant by Michelle Derbyshire & Edwin Design, Manchester
Sato restaurant by Taller5 Arquitectura, León - Mexico
Sato restaurant by Taller5 Arquitectura, León - Mexico
‘PEOPLE ELEVEN’ Philly cheese steak restaurant identity by YNL Design, Seoul - K...
YNL design designed the brand identity of People Eleven that specializes in ...
298 Nikuya Kitchen TST by STUDIO C8, Hong Kong
Partitions and doors are made of the red coloured steel and black mesh scree...

Leave a Reply