Daylong Packaging Redesign by TODA

May 9th, 2013 by retail design blog

TODA is proud to announce the relaunch of Daylong—one of Switzerland’s leading brands in sun protection. Our New York office collaborated closely with our partners in Hamburg to guide our Swiss client in redesigning Daylong. Inspired by the deep traditions of Swiss design & science, the packaging embraces bold typography & vibrant colors to distinguish the formulas, the families, and the brand as a whole. The new brand is sure to stand the heat—whether lounging seaside, trekking the Alps, or winding through town.

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