Hermès La Montre pavilon by Toyo Ito, Basel – Switzerland

May 10th, 2013 by retail design blog

At Baselworld 2013, the Hermes presentation gives an impression of lightness and an open feel. The new La Montre pavilion has been designed by Japanese architect Toyo Ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. Behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor.

Light penetrates deep into all spaces. Thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the Hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.






http://www.designboom.com/architecture/toyo-ito-the-new-la-montre-hermes-pavilion-at-baselworld/

Bread & Butter Berlin 2012 – DESIGUAL
Bread & Butter Berlin 2012 – DESIGUAL
Bread & Butter Berlin 2013 Winter – MANUEL RITZ
Produced by Paoloni Group since 2003 Manuel Ritz have been growing year afte...
Bread & Butter Berlin 2013 Winter – PENNYBLACK
Pennyblack, founded in 1978, is designed, produced and distributed by Manifa...
Sokolov Jewelry window dressing at JUNWEX by Goldinni, Moscow - Russia
In some windows feathers swirled like autumn leaves, in others – they gently...

Leave a Reply