Hermès La Montre pavilon by Toyo Ito, Basel – Switzerland

May 10th, 2013 by retail design blog

At Baselworld 2013, the Hermes presentation gives an impression of lightness and an open feel. The new La Montre pavilion has been designed by Japanese architect Toyo Ito and is essentially a two-story box with steel framework and a second inner structure made of wood, glass and metal. Behind the large steel frame of the 1,040m² structure there is an inner shell of 624 intricate wooden lattices, and in between the two layers, 167 plants provide fresh air and a green corridor.

Light penetrates deep into all spaces. Thanks to the ingenious mobile wall system, the structure can be taken down and rebuilt time and time again. the Hermès’ pavilion is meant to be a physical representation of the brand’s fundamental value of craftsmanship, a commitment to handmade products, the elegance of natural materials and the appreciation of precision and innovation.






http://www.designboom.com/architecture/toyo-ito-the-new-la-montre-hermes-pavilion-at-baselworld/

Bread & Butter Berlin 2012 Summer – HAVAIANAS
Bread & Butter Berlin 2012 – HAVAIANAS
Bread & Butter Berlin 2013 Winter – CONVERSE
Bread & Butter Berlin 2013 Winter – CONVERSE
MEGAMAN® stand by Uniplan, Hong Kong - China
MEGAMAN®, the leading global brand on energy-efficient lighting, has made a ...
PANORAMA Berlin 2015 Winter – CASA MODA
PANORAMA Berlin 2015 Winter – CASA MODA

Leave a Reply