The Art of Knit, by United Colors of Benetton, is a new type of pop-up experience in the heart of Soho, New York City. Here you will find a world of knit, color and creativity—the definitive story of the Benetton brand. The converted garage space is a vivid mix of retail, gallery and craft workshop knitted together by the creative minds of You Nguyen, the Creative Director and FABRICA, Benetton Group’s Communication Research Center.
A vibrant color spectrum of apparel & accessories is framed by an explosion of wool-covered curiosities, artworks and illustrations. Such an environment challenges conventional ideas of a clothing store, where dolphins, cactus, neons and sex positions are all welcome. In true Benetton style it is a celebration of diversity—needless to say you are also welcome.