POP-UP STORES! Nike Zoom LeBron IV pop-up store by Eight Inc., New York

May 16th, 2013 by retail design blog

A.R.E. Awards – Pop-Up Store – Grand Prize

Conceived and executed within six weeks, this 5,480-sq.-ft. store for the launch of the limited-edition LeBron James model basketball shoe uses lightweight, flexible material, dramatic lighting, and sound effects to accommodate daytime retail and evening events. With alteration of the pre-existing space prohibited, this temporary installation strengthens brand loyalty by emotionally connecting the product and the consumer. Floor and wall graphics and memorabilia enshrined in showcases under spotlights create a museum ambiance.

Designed by Eight Inc.


http://www.aredesignawards.com/awards_cat_dyn.cfm?cat=Pop-Up%20Store&year=2007

Dolce & Gabbana flagship store, Singapore
Covering 220 square meters at the Women’s area and 326 square meters at the ...
Coffee Jobs by Will Design, Hong Kong - China
A new café brand – Coffee Jobs, which is located on the ground floor of a Pa...
Denk Fabrik bar restaurant by Gruppo Decorativo, Karlsruhe - Germany
Industrial touches like exposed concrete walls, industrial light fixtures, t...
Belle Fleur hair atelier by iks design, Nagoya - Japan
While the existing triangular-shaped high ceiling is kept and revived, we ap...

Leave a Reply

Your email address will not be published. Required fields are marked *