Paolo Pecora flagship store by studioliquido, Milan

May 17th, 2013 by retail design blog

A dark room with reality imprinted in it becomes the Wunderkammer for Paolo Pecora’s brand. The section of a circular structure, which is taken from the ancient design of an existing darkroom, transforms the room into an intimate and enveloping space.

The clothes are kept in precious glass and wooden cases, transforming them into memorabilia that can be admired, touched and worn. The soft light and dark tones of the first environment are reduced and are rendered stronger in the following space, where the denim line finds its formal synthesis into an elegant bedroom.

Sections, refractions and assemblages of antique armoires, dressers and mirrors are reinventing the space for casual clothing and accessories. The restored oak floor becomes the unifying element of the two environments. The original design was made more contemporary through colours – in the missing portions resin cement fragmented material are inserted.

Designed by studioliquido














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