Woolrich shop-in-shop, New York

May 28th, 2013 by retail design blog

Heritage brand Woolrich have opened their first U.S. shop-in-shop at Brooklyn’s Smith + Butler, a store with a very compatible range of goods. The new retail unit measures 250 sq.ft. [23 sqm.] and carries the Woolrich collection exclusively in a curated environment, featuring a range of vintage home furnishings and antiques that have been specially built and sourced. Currently on the shelves is the brand’s S/S 2013 men’s collection which includes tailored pieces and sportswear inspired by the origins of the modern outdoors, classic american style and innovations in aesthetic fabric design.

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