Belstaff store by Studio Solfield, New York

May 29th, 2013 by retail design blog

A.R.E. Awards – Softline Specialty Store up to 3,000 sf – Grand Prize

Built in eight weeks, this 1,900-square-foot store respects the architectural details of the landmark building. With references to the brand’s motor racing legacy and England’s architectural and decorative history, the space is an oasis from glitz and glam, yet maintains an air of refinement. Making shoppers feel welcome are warm lighting, a signature scent filtered through the air system, and residential decorative elements including a fireplace.

The brand’s English heritage is evoked by boiserie paneling with plaster finish, antiques, and period-themed displays. Lighted fixturing provides good visibility for merchandise, while open wardrobes help shoppers appreciate fabric textures.

Architect: TPG Architecture
Design: Studio Solfield










http://www.aredesignawards.com/award_winner_detail.cfm?key=2013152952&key2=Belstaff

Bettina Liano flagship store by David Hicks, Melbourne
This flagship store for Melbourne-based fashion designer Bettina Liano was t...
Vane X Sebago Concept Store, New York
The Vane X Sebago relationship is now 4 years strong, In celebration the tea...
Skins Cosmetics by Studio Erik Nap, Amsterdam
Skins Cosmetics aims to offer a unique and exclusive product range in terms ...
Sinsay Store by LPP S.A. Sinsay in-house design team, Warsaw - Poland
Sinsay is the youngest brand among five well-known brands in a portfolio of ...

Leave a Reply