MIDO trade fair installation by Cavaletti + Pagliariccio

June 4th, 2013 by retail design blog

For the latest edition of the MIDO trade fair, an exhibition where leading manufacturers in the eyewear industry showcase the finest brands and product lines, set designer Francesco Pagliariccio and business partner Dario Cavaletti created a lounge area in the centre of the exhibition hall.

The main objective was to create an eye-catching installation that unified the different companies whilst not overpowering the exhibitors at ground level. Cavaletti + Pagliariccio opted for a suspended, undulating layer that was attached to the ceiling of the hall overlooking the show space.

Triangular panels of satin polycarbonate created a lightweight ‘organic cloud’ that looked like it was in constant slow motion and assumed different identities in a dynamic fashion thanks to the shifting hues. The special lighting effects were controlled with a series of motorised luminaires managed by a mixer to create ever-changing movement overhead. Beneath this glacial structure, visitors could take a seat in the lounge chairs positioned alongside the glowing spheres that were dotted around the space.

http://www.frameweb.com/news/installation-by-cavaletti–pagliariccio

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