The concept is the color as an expression of light. The space is endowed with a graphic quality allowing us to show color in both scenes: from light and from the shadows. As a first step, the windows of the building has been semi-covered to channel the light from the outside to show the performance of the paint and its texture as the incidence of natural light throughout the day changes.
The forms used are not free, and obey the imaginary projection of light and shadows from a light source in the windows. The result is a dynamic space where the main material is the applied paint. The culmination of the metaphor are a series of paint bottles sliced by the darkness of the shadow which allows us to see different products and applications under the idea that without light there is no color.
Designed by VOL2 DESIGN