Orla Kiely House in John Lewis stores by Start JudgeGill, UK

June 12th, 2013 by retail design blog

Iconic designer Orla Kiely has teamed up with UK retailer John Lewis to launch Orla Kiely House. Created in collaboration with development and distribution company Texnorte Hong Kong, Orla Kiely House brings all of the designer’s homeware products together for the first time, as one collection.

Orla Kiely and Texnorte asked Start JudgeGill to create pop-up shops to launch the collection in John Lewis’ stores. The pop-ups needed to contain stock, showcase Orla Kiely’s products as well as her furniture, and position Orla Kiely House as a lifestyle collection.

We worked very closely with Orla to create a memorable pop-up experience that meets her high expectations and grabs shopper’s attention. The result is a distinctive, lifestyle space that allows Orla’s signature designs – bright, bold and instantly recognizable – to make an exciting statement in a busy department store environment.

We created bespoke fixtures and furniture to fulfill product density requirements and create plenty of interesting merchandising opportunities. Mid-floor shelf units, covered in Orla Kiely wallpaper, divide the space into four main areas as well as house stock. Three areas feature bedroom, kitchen and living room sets, with product merchandised according to living area. The kitchen places Orla’s table, chairs and sideboard centre stage, with lampshades hung together over the table making a striking display. Window displays utilize the room set theme and bleed into the pop-up drawing the eye.

Orla Kiely is delighted with the result. “We have been working with John Lewis for some years now. I am impressed always by their philosophy, integrity and trustworthy reputation. To be offered the opportunity to create my own space is very exciting. We hope to make the pop-up shops a window into our world. I can’t wait!” The pop-up shops have been installed in John Lewis stores on Oxford Street and Peter Jones in London, Bluewater, Cheadle and Southampton, and will be there for five weeks.

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