Philips Saeco shop-in-shop by Mojo, Amsterdam

June 12th, 2013 by retail design blog

Last month Mojo opened in Media Markt a Philips Saeco shop-in-shop for fully automatic espresso machines. The Philips Saeco espresso machines are based on the bean-to-cup principle for an espresso that is ready at the touch of a button so that everyone can enjoy also at home the authentic Italian espresso experience. And it is precisely this espresso experience, the espresso fashion, which the shop-in-shop aims to highlight.

The 15-sq.m. shop-in-shop had to have various commercial uses: in addition to its sales function, the shop also had to be a place where demos could be organised as well as providing brand support and experience. Mojo fulfilled all of these requirements, designing and installing an adequate concept which captures the Italian urban lifestyle to a tee.

The attractive bar, which looks as if it belongs to an authentic espresso bar, is centrally located in the module and is used for a touch and feel presentation of the espresso machines. Home
baristas are invited to fully experience the espresso machines during the live demos at this bar. The stock can be found on the spot to further facilitate the purchasing process.

The atmosphere of the perfect coffee moment is also enhanced by the use of dark warm wood in combination with sparkling white, the ambient light of the pendant lamps and the light coloured wood laths. Saeco’s modern and welcoming barista shop-in-shop can be discovered and experienced in Media Markt Arena in Amsterdam.

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