Triwa pop-up by Elding Oscarson, Stockholm

June 14th, 2013 by retail design blog

Elding Oscarson’s design for Triwa’s first physical store, a temporary pop-up in the center of Stockholm, is creating an intimate, visual, and tactile experience. The action is limited to one single architectonic element: a large table. The table top is blown out of scale, the objects are numerous and small. On this surface, watches, glasses, material samples, exploded parts views, art pieces and other artifacts thrive together on trays of different materials. For a moment, the visitor is standing in the designer’s shoes, facing a smorgasbord of inspiration.

Photographer: Åke E:son Lindman

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