Smartas branding by Anagrama

June 16th, 2013 by retail design blog

Smartas is a brand dealing in lively and bold disposable articles. Their prime commodity is toilet tissue, which is sold in various color and odor presentations. Our objective consisted in designing a visual idea that represented Smartas’ fun and youthful spirit.

The logo depicts a mortarboard and toilet tissue combination, a conceptual wink at the brand’s cheeky naming. The proposal is simple, a deliberate decision meant to highlight the paper’s bright colors. We used a rounded typeface to give the brand a friendly and sincere personality.

Designed by Anagrama










http://anagrama.com

Innovative Event Solutions branding by Ghost
The end result is a little retro modern mixed with a lot of fun. Specialty p...
Footer Socks Gift Box by Zack Fu
Footer, a professional design and development group, provides fashionable an...
KIN brand identity by Sheridan&Co
Sheridan&Co were tasked with renaming KMPT’s nutritional supplements pro...
Stellar by Bruce Mau Design
Taking visual inspiration from the cosmos, the brand identity and name allud...

Leave a Reply

Your email address will not be published. Required fields are marked *