Multi brand stores usually means a lot of brands, a lot of merchandise, and a liniar fixture. Collective’s multi brand store is a little bit different… We call this layout “discovery” because of the fixture pattern that makes you discover the shop interior and the merchandise.
They got rid of the classic shelving and racking system and chose to customize each corner and each brand with specific fixture and textures. This helps the client identifying with the merchandise in the romantic, industrial or sporty mood specific to each brand name. It’s a dynamic place and you discover something on each step. The HID lights are replacing the overall lighting system and this gives the interior a more dramatic aspect.
Collective is chose for an interior concept that will be pleasant for the “casual type client” looking for Nike, Convers, Pepe Jeans, Energy, Napapijri, but also for the Ralf Lauren and Calvin Klein client… and that is a smart retail trick.