Collective multi brand store, Bucharest

June 18th, 2013 by retail design blog

Multi brand stores usually means a lot of brands, a lot of merchandise, and a liniar fixture. Collective’s multi brand store is a little bit different… We call this layout “discovery” because of the fixture pattern that makes you discover the shop interior and the merchandise.

They got rid of the classic shelving and racking system and chose to customize each corner and each brand with specific fixture and textures. This helps the client identifying with the merchandise in the romantic, industrial or sporty mood specific to each brand name. It’s a dynamic place and you discover something on each step. The HID lights are replacing the overall lighting system and this gives the interior a more dramatic aspect.

Collective is chose for an interior concept that will be pleasant for the “casual type client” looking for Nike, Convers, Pepe Jeans, Energy, Napapijri, but also for the Ralf Lauren and Calvin Klein client… and that is a smart retail trick.
























































http://www.glamshops.ro/shop-review-collective-multi-brand-store-bucharest.html

Adidas Y-3 store, London
The new Y-3 standalone store in Conduit Street, Mayfair offers the innovativ...
Sony Leap Westfield store by Brand + Allen, Los Angeles
Enticing customers to experience and enjoy the Sony brand, this store redesi...
Parlour X Store by Tobias Partners, Sydney - Australia
Parlour X has been a fixture in Sydney\'s flourishing fashion scene since it...
Titan Eyeplus eyewear store by Foley Designs, Bangalore - India
This new brand personality flows seamlessly into the space as well, with its...

One thought on “Collective multi brand store, Bucharest

Leave a Reply

Your email address will not be published. Required fields are marked *