Innovasport flagship store by Watt International, Monterrey – Mexico

June 19th, 2013 by retail design blog

Innovasport, one of Mexico’s leading sporting fashion and equipment retailers, asked Watt to transfer its Ideal Model store concept themes (designed by Watt) to a 2,200 square meter flagship location. The large scale of the store allowed for sporty graphics and mannequins to make major statements that accentuate Innovasport’s dedication to fitness. A black background anchors the corporate colors, highlighting the product and bringing the Innovasport brand to life.

The product is hero in a theater-like environment, where the architecture brings life and emotion to the store. Innovasport was thrilled with the sales results of their new flagship store: they reported sales that were 150% over their projections, and Nike’s VP of International Business said it was the best store he had seen in a long time.

Designed by Watt International

http://www.wattinternational.com

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One thought on “Innovasport flagship store by Watt International, Monterrey – Mexico

  1. 059Wu says:

    Standard Chartered Bank ;)

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