L’Occitane packaging

June 19th, 2013 by retail design blog

L’Occitane have created a bunch of limited edition wellness products that are inspired by Africa. The packaging design is inspired by the traditional bogolan (mud cloth), which has an important place in traditional Malian culture. The design team gave the products more shelf impact by adding vibrant colours to the african patterns. The product fragrances are inspired from all over the African continent, from Morocco to the Ivory Coast.

http://creativeroots.org/2011/11/african-inspired-packaging-by-loccitane/

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