Picnic in the clouds exhibition by Naif Factory, São Paulo

June 20th, 2013 by retail design blog

A new air breathed this year’s edition of the international fashion and child decoration Opera, in Sao Paulo. The graphic image of the invitation and announced a surreal journey “picnic in the clouds”, but no one imagined that this proposal came to the decoration of the fair itself. Naif Factory, a creative&design studio specialized in children’s universe, developed the concept and realization of the idea for this event that took place on June 2-5.

Also editors of the prestigious magazine Naif Magazine, Silvana Catazine and Joseán Vilar (Naif Factory) have a long experience in the sector. Over 5 years of immersion in this unique universe that is in full expansion. “Naif gives us the opportunity to meet and work with many people doing interesting proposals and use this network to generate ideas in a group, which always enriches the result!”

For the development of the image of the Fair worked with French artist Tiphaine Mangan, and from this union of forces arises the concept of “Picnic in the clouds”. The decor of the event, led by Naif Factory, tried to capture that idea and take the visitor to a magical and evocative environment that inspire new ways of perceiving space.

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