adidas by Tom Dixon collection installation, Milan

July 1st, 2013 by retail design blog

All eyes are on Milan these days, so there’s where you present your newest design concoctions to the planet’s design experts. adidas join in with a presentation of its adidas by Tom Dixon capsule collection, the sportswear giant’s newest collab with Brit designer Tom Dixon. Held at most, in an experimental factory installation created by the designer’s affiliated practice design research studio, the showcase is set in an immense environment of a reconstructed 19th century railway station.

The adidas by Tom Dixon collection is hallmarked by modern lifestyle and all the mobility perks and obligations that come with it, and includes a wide variety of items, from convertible travel bags and luggage to sleek sportswear and apparel, and represents both adidas’ forward-thinking technology and Dixon’s innovative style.

http://superfuture.com/supernews/milan-adidas-by-tom-dixon

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