Beautiful Fül store, Los Angeles – California

July 1st, 2013 by retail design blog

Alejandro Rodriguez is the designer behind Beautiful Fül, a contemporary menswear label that takes inspiration from many historical subcultures such as motorcycle gangs, greasers and skin heads. Drastically raising the brand’s profile, Rodriguez has opened up shop in downtown Los Angeles. The store is housed on the ground floor of the Rosslyn Hotel, a landmark structure built in 1913 by architect John Parkinson. The lofty retail space measures 2,000 sq.ft. [186 sqm.] features a mezzanine level and has been completely stripped to reveal its original aesthetics.

The new interior has been conceptualized as such that the historic splendour is accentuated. Custom-made furnishings and decorations, in addition to a series of well-sourced props complement the industrial vibe here. The new Beautiful Fül store currently stocks the brand’s S/S 2013 collection. The clothing takes cues from late 1950s and early 1960s Cuban military gear, mixed and matched with elements of mafia beach resorts that dotted the shores in those days.

Photography by Andrew Herrold





http://superfuture.com/supernews/los-angeles-beautiful-f-l-store-opening

Replay flagship store, Beijing
Replay has opened a flagship store in Beijing, marking the brand’s first ste...
Belmar boutique by Studio Gil Silva Arquitectos & ansorg, Santa Cruz de Tene...
Two superimposed walls enclose the approximately 170 m² large showroom like ...
UNIQLO store by Wonderwall, Paris - France
While the store is full of details unique to its own, including the denim se...
Hostem store by JamespPlumb, London - UK
Hostem store by JamespPlumb, London - UK

Leave a Reply