A Russian first — a range of branded premium organic hair and beauty products to launch in major multiple retailers. Russia’s largest organic hair and cosmetics company Pervoe Reshenie commissioned us to develop the identity and packaging for a range of hair and beauty products named ‘Everyday Organics’.
We worked closely with the client to gain valuable insight and a better understanding of the Russian consumers and target markets. In the final solution, the Everyday Organics brand was developed to include three targeted ranges: Salon / Daily / Active.
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