Samsung Experience store by OMA, Singapore

July 3rd, 2013 by retail design blog

Seeking to consolidate virtual social experiences and a space for transactions, the Samsung Experience store designed by OMA has just opened its doors in Vivocity, Singapore. While relatively open in plan, the store is divided by themed zones, themselves appealing to different demographics and levels of user interaction. A ‘Soft Scape’ is an informal area where customers can test their devices.

A coffee bar operated by an app allows shoppers to prepare customizable cups of their caffeinated beverage of choice while partitions divide spaces for training, promotion, performance events and product launches. A streamlined color palette is interjected with moments of periwinkle and interrupted only by the ‘Galaxy Super Wall,’ a major interaction plane composed of flip-dot panels and large format display touch screen.

The technological gesture is the crux of the architectural space– client’s movements in front of the wall are digitized and projected for effect. The result is a space that encourages an interactive and informed consumption of technological products– an idea that will become incorporated into the Samsung store typology.

http://www.designboom.com/architecture/oma-designed-flagship-store-opens-in-vivocity-singapore/

Cumarú restaurant by Gonzalo Mardones Viviani, Santiago - Chile
The Cumarú Restaurant, located on Nueva Costanera Avenue in Vitacura commune...
Hotel Missoni, Edinburgh - UK
Offering iconic design and the warmth of Rosita Missoni’s personal style of ...
SkyScanner headquarters by DPC, Singapore
The fun begins once you step out of the lift lobby, leading one to an inviti...
Flexible partition system by Stéphane Malka for Agoratic, Paris - France
This system enables the user to arrange multiple room configurations. The re...

2 thoughts on “Samsung Experience store by OMA, Singapore

Leave a Reply

Your email address will not be published. Required fields are marked *