Bread & Butter Berlin 2013 Summer – Original Jams

July 12th, 2013 by retail design blog

If you liked what Dave had on, he’d just take it off and give it to you. That’s how his friend Mike Doyle remembers getting the first pair of Original Jams surfing in Pokai Bay and that’s how he sold them to just about everyone. If you felt the love wearing them, you’d feel the love he had creating them.

Original Jams was founded in that spirit. Dave Rochlen fell in love with the water, with Hawaii and with a woman named Keanuenue, who helped turn a pair of cut-off pajamas into bright, baggy, Hawaiian-printed shorts unlike any other. Once they were spotted at the 1964 Makaha International Surfing Championships, their color and comfort soon made them a symbol of freedom and fun worldwide. Live what you love, every day. Be an original!

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

Union Jack Pub by Metropolis & Yellow Office studios, Galati - Romania
Materials chosen were brick- recovered from the disposed buildings- for the ...
Xero office by ThirdWay Interiors, London - UK
The brief was to create a fun, colourful and heavily branded space with an i...
The Body Shop Kiosk by FAL Design Estratégico, São Paulo - Brazil
In this project, the customer has a greater contact with the TBS identity th...
Crystal Vision store by Masterplanners Interiors, Perth - Australia
From the engaging shop front display and entry, to the bespoke ceiling and l...

Leave a Reply

Your email address will not be published. Required fields are marked *