Nike Air packaging concpet by Scholz & Friend

July 12th, 2013 by retail design blog

Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability.

Designed by Ralf Schroeder / Scholz & Friends

http://www.thedieline.com/blog/2013/6/17/nike-air-packaging-concept.html

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