Bread & Butter Berlin 2013 Summer – GANT by PRIMA

July 16th, 2013 by retail design blog

When you head off into the future, do you leave your past behind? We didn’t. Gant began more than 60 years ago as an innovator. Back then, collegiate clothiers had three colors: navy wool, grey flannel, white broadcloth. Arriving on campus with shirts in Bengal stripes and Bermuda colors, Gant splashed a black-and-white world with a prodigious jigger of Kodacolor.

Today, the Gant look is a tradition of ist own, but we aren’t resting on our laurels and stripes. Others may dream of a mythic prep-school past, but Gant is focusing on its history as an innovator, the clothier that brought the Ivy League into style, and style to the Ivy League. Now, Gant is leading the 20th century into the 21st.

With modern cuts, witty details, lean silhouettes, for the world’s cosmopolitan campus. With stripes and checks of every color. With generous, imaginative gestures that nod to the past while inviting new plans and new triumphs. If you want the best from the future, face it with the best of the past. A philosophy that is reflected from season to season in the Gant Men & Women collection since 2004.

Designed and consctructed by PRIMA
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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