Santoni flagship boutique by Patricia Urquiola, Milan

July 17th, 2013 by retail design blog

Italian shoemaker Santoni has opened a new Patricia Urquiola-designed flagship store in Milan – perfectly timed to lure in the Fashion Week footfall. The Via Montenapoleone space is instilled with the Spanish design doyenne’s customary dash of geometry. A modular grid of brass display units lines the store, made from brass that has been etched and brushed for extra tactility in a nod to the footwear purveyor’s emphasis on craftsmanship. Meanwhile, bronzed glass brings in warmth to the two different volumes – dedicated to men’s and women’s collections – as does polished walnut panelling.

The store is decked out with furniture designed by Urquiola herself. Some of the pieces have been pulled from her archives, such as the Molteni chairs, while others are bespoke furnishings (including the central display table). Santoni’s new boutique is its first collaboration with Urquiola but the venture’s legacy will be far-reaching. In testament to the Spaniard’s design prowess, the brand has announced that future stores will be modelled on her concept.

http://www.wallpaper.com/fashion/patricia-urquiola-designs-santonis-flagship-boutique-in-milan/6370#76615

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