Le Mont St Michel was established in 1913 in the bay in Normandy, France that it was named after. The brand was originally known for producing quality work clothing, of which woollen pullovers for fishermen are an example. Now a modern fashion brand, it still specialises in knitted woollen clothing which it now qualifies as ‘neo-traditional’.
Inspired by the brand’s history, Hansen Feutry designed a Parisian shop for Le Mont St Michel. The designers created the store around keywords such as Heritage, Norman Style, Handmade, Neo-tradition, following the brand’s DNA closely.
Gesa Hansen of Hansen Feutry says: ‘We designed a wooden pattern on the walls that reminds the Norman architecture and we tried to use old but luxury materials like brass and oak wood. The walls are painted in dark blue, the key colour of the brand. The changing rooms are designed like the changing cabins you can find at the beaches in the Normandy, which are closed by curtains in the Hallingdal textile by Kvadrat, which works great with the brand’s wool history’.