Bread & Butter Berlin 2013 Summer – HAMAKI-HO

July 25th, 2013 by retail design blog

It’s time for great changes. Habits change, markets change. There’s a radical revolution going on in the way we conceive fashion and, above all, in the way we use it. It seems that GGM Group sensed all this a long time ago and, just like everything else they did throughout the years, they put into the HAMAKI-Ho project all their ability to foresee changes and to interpret the real needs of their public.

Thanks to these skills GGM Group succeeded into translating these elements in a product with absolute contemporary features. A modern man within a modern market without denying his own origins and his passion. The trend consolidation related to the latest Italian style allowed the Hamaki-HO staff to focus on collections more and more characterized by the high quality of products and of the research, the real key element of stylistic development, more and more oriented towards a great formal tradition.

Everything is extremely coherent: lines, fabrics, details, width of produced items range up to communication campaigns and careful product positioning. Today Hamaki-HO represents a clear reference among the more demanding projects in the male fashion universe. Changes call for a great entrepreneurial wisdom and it seems that for GGM Group changing stands for improving.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog


















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