Apple flagship store, Berlin

July 31st, 2013 by retail design blog

Berlin’s hotly anticipated apple store has opened on Kurfürstendamm, a bustling thoroughfare that has seen a recent surge in high-profile flagship store openings. The German capital may be one of the last of the country’s major cities to welcome an Apple store, this one measures approximately 5,000 sqm. [53,820 sq.ft.] spread over three floors, and making it the company’s biggest store in all of Europe.

The monumental structure was built as a cinema – one of the city’s first – almost 100 years ago, and a massive reconstruction of this monumental took two years to complete. Upon entering the store, shoppers encounter an expansive retail space with white marble flooring and a range of 250 apple products displayed on neatly arranged oak tables, and a 360-degree genius bar.

The upper two floors are home to a stylish conference room, and as if to honour the building’s original purpose, a movie and event theatre has been created. Similar to other apple store launches across the planet hundreds of avid apple fans lined up hours prior to the official opening.

http://superfuture.com/supernews/berlin-apple-store-opening

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