Kraft optics by Heikaus, Gerlingen – Germany

July 31st, 2013 by retail design blog

It‘s done – the conversion of the third branch of Kraft optics in the Stuttgart area too has been completed. Once again, Heikaus showed its skills and created more than just a new outer appearance. The relaxed atmosphere will make every customer feel as if he were visiting an old friend.

The old rooms have been turned into an industrial-design loft apartment. Upon entering, a large cognac-coloured lounge sofa invites you to sit down. That‘s the idea behind it – this is where customers are consulted by competent staff. From the sofa, your eyes are invited to roam across the long sales counter and through the room. The style offers impressive reminiscences of the 1960s and 1970s.

The sunglasses, for example, are presented on adjustable metal shelves in front of a white-and-sienna-painted glass brick wall. This eye-catcher separates the sales area from the refraction area. The shelf wall with a table of American walnut in the corrective lens area fits the overall concept as well. Matching accessories such as an arc lamp and the loosely distributed poufs in the lounge area complete the image. Violet and green colour accents are added as highlights. The children‘s cork wall, designed like a scrabble game, is a particularly smart idea.

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