Juice of Classic Japanese Fruits packaging by Idea Brand

August 8th, 2013 by retail design blog

The package was designed in a minimalistic style based on the flag of Japan to convey the essence of traditional oriental culture. The names of fruits in Japanese written in calligraphy style and hieroglyphs duplicating them serve as product markers. Simple image of a fruit on a white background does not dissipate attention. Colors of fruits and lids visually differentiate flavors from each other and allow to find required product on a shelf with ease.

Designed by Idea Brand


Two Hands bread packaging by Shout Design
The Solution was inspired by the blackboard of small New Zealand deli's and ...
other coffee® branding & packaging by Empatía®
There's nothing better than the aroma of freshly brewed coffee. other coffee...
Pentimone Wine Packaging by Emmecidue
The packaging ​design work for Pentimone Primitivo is inspired by character ...
PAOS Premium Soap packaging by Balázs Kétyi
Premium soap packaging, using vectorized soap patterns. The little pictogram...

One thought on “Juice of Classic Japanese Fruits packaging by Idea Brand

  1. Luka says:

    Some of the Japanese names are incorrect. For example, both the can and carton of Mume read ‘Mikan’ in Hiragana, and the large red illustration of Mikan at the bottom of the page actually says ‘Kinkan’ in Katakana.

Leave a Reply

Your email address will not be published. Required fields are marked *