Joyce boutique, Shanghai

August 19th, 2013 by retail design blog

Hong Kong-based luxury retail conglomerate Lane Crawford Joyce Group have opened a second Joyce boutique in Shanghai. The store is located at the new IAPM mall – an integral part of the prestigious Shanghai ICC mixed-use complex – where a nucleus of luxury brands have set up shop.

Occupying a unit of 500 sqm. [5,382 sq.ft.] on the second floor, it boasts a sleek interior with a striling curved ceiling and curved walls that have been designed by Fukuoka-based architect Koichi Futatsumata. In line with its mission to nurture new artistic talents, the new Joyce boutique will also serve as a platform for cool emerging artists from around the planet.

Next to an entire wall that has been decorated by German artist duo Herakut, the new Joyce store also boasts a special window gallery that’ll regularly showcase the work of new and talented artists.

So, what’s in store? There’s a fine selection of men’s and women’s fashion from the retailer’s stable of emerging and luxury designer brands, including Ann Demeulemeester, Haider Ackermann, Juun.J, Azzedine Alaïa, Rick Owens and Undercover. Exclusives to the store include the Valentino men’s collection and Paula Cademartori handbags, which are available in china for the very first time.

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