Online retailer Afura was established three years ago by three students with an entrepreneurial spirit and a zest for style. Taking matters to the next level they’ve recently launched a pop-up store in Amsterdam’s scenic canal district. The temporary retail space show not only provides Afura’s clientele an immersive shopping experience, but also enables the guys to interact on a personal level and build stronger relations.
The pop-up store features a basic, contemporary interior and is spiced up with a series of carefully sourced props that complement the merchandise on offer. The items on offer are very compatible and represent a complete men’s leisure wardrobe. The Afura pop-up store’s brand list includes all-round faves such as Penfield, Pony, Hixsept, Voyage and Samsøe & Samsøe. Adding up to the contemporary retail setting is an in-house traditional barber service.