Proenza Schouler windows at Barneys, New York

August 25th, 2013 by retail design blog

Motivated by Proenza Schouler’s use of experimentation, Barneys’ New York windows are based loosely on high school science laboratories. Proenza Schouler – the New York based womenswear and accessories brand – first appeared in Barneys when the store bought the duo’s senior thesis collection in 2002. The debut collection has been reissued against a backdrop of phosphorescent rocks, flickering fire columns and clear tanks of moving liquid in celebration of the brand’s 10th anniversary.

The stark Lava Window features two dresses and what appears to be a science experiment. Clear plastic tanks contain moving black ink that draws the viewer’s attention around the display while clothes from Proenza’s archive are pressed within similar cases, referencing the processes of entomology and dissection.

Another window uses sound and light as a backdrop for the collection. The LED Audio Window consists of three speaker boxes, each with a sheet of aluminium foil stretched over them. The sound of the bass is forced through a small hole in a sheet of Plexiglas covering the speaker, causing the foil to vibrate. High powered LEDs bounce light off the foil, creating a reflection resembling flickering columns of fire at the back of the display.

Photos Tom Sibley

http://www.frameweb.com/news/windows-by-barneys-and-proenza-schouler

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