The story of JACK & JONES begins back in 1989 where the brand was founded. The new competitor in Scandinavian and European men’s fashion really makes its entrance in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection. The reception exceeds all expectations – the creation of a new menswear brand is a reality.
In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and has several hundred stores within few years.

Today JACK & JONES is one of Europe’s leading producers of menswear with more than 1,000 retail stores in 38 countries and thousands of wholesale partners. JACK & JONES is represented and defined by the five unique brands. They all offer their own distinctive range of clothes, accessories and footwear for every guy and every occasion.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog