Too Cool For School visual identity & packaging by El Monocromo

August 29th, 2013 by retail design blog

Visual identity for the bespoke jackets and coats brand. A service design that establishes different stages in order to build tailored jackets that suit and fit perfectly. The brand explores what it is for a man to dress today.

The service explores the idea of process on a visual identity project, thinking and re–working each stage and their pieces. Two different moments: Browsing and deciding. The first aims to reveal what a bespoke jacket is by using illustration and color on several pieces. The latter reveals what the product is by using black & white, letting the jacket stand out. You can view the project’s website here. You can view the website project here.

Designed by El Monocromo
Design Direction: Juan Pablo Mejía / Project Direction: Simón Martelo & Juan Pablo Mejía / Design: Nicolás Galeano & Juan Pablo Mejía / Photography: Juan Pablo Mejía / Jacket model illustrations: Stefhany Yepes / Detail and jacket illustrations: Alejandra Hernández / Package design: Felkin Pinilla & Juan Pablo Mejía / El Monocromo / 2013
















































































http://elmonocromo.com

Rapha Grand Tour Shoe packaging by Irving & Co and Progress Packaging
Irving & Co have worked with Rapha and Progress Packaging on the packagi...
TEA SHOP! Tracy Stern SALONTEA, Vancouver
Tracy Stern Salon Tea, Vancouver
The Showroom Pasadena branding by Renée Windman
The Showroom Pasadena branding by Renée Windman
CALENDAR DESIGN! Typodarium 2016
The popular tear-off Typodarium calendar is now available for the coming yea...

Leave a Reply