Bread & Butter Berlin 2013 Summer – PRAIAZ

August 30th, 2013 by retail design blog

WE BELIEVE THAT THE BEACH IS A PLACE OF DREAMS. A PLACE WHERE YOU EXERCISE, RELAX, MINGLE AND PLAY. A PLACE THAT MAKES YOU HAPPY. WE CREATED PRAIAZ SO THAT YOU CAN FULLY EMBRACE THIS LIFESTYLE ON THE BEACH AND BEYOND…
PRAIAZ comes from the portuguese word “praias”, meaning “beaches” in portuguese and was born from the desire of two friends to live every moment to its fullest…

They dreamt of a shoe that would suit their active lives, whilst expressing a sense of style… a shoe that would allow them to run to the beach, jump off the rocks, go for a swim, dine in style and socialize with friends… Without having to go home to get changed. Lightweight, water-resistant and comfortable, PRAIAZ are stylish, all-terrain beach shoes that take you seamlessly from the beach to the bar, and everywhere in between.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog

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