With the ‘FAVORS! by cbr’ stores, the CBR Fashion Group creates a common stage for its brands Street One and Cecil, developing together with dan pearlman an overall concept for perfectly showcasing the current collection. After the opening of the first stores in September 2013, many more were added all over Germany, offering over a 100-180 square meter retail area what the brands stand for: current trends at an affordable price.
Lavish product display tables greet customers and present the variety of products in the space. Urban materials like steel are combined with warm, bright wood structural elements, creating a contrast that brings out optimally the colours of the modern product line. Innovative shelving and signage systems make possible presenting products and brands on a large-scale.
In the ‘Favors! by cbr’ stores, urban nonchalance meets style-confident, unflappable design, just like in the current collections of both brands. Here self-confident women in contemporary, wearable fashion are attuned to their surroundings, true to the company motto ‘Smile You Look Beautiful’.