Bread & Butter Berlin 2013 Summer – Onitsuka Tiger

September 5th, 2013 by retail design blog

More than 60 years after Kihachiro Onitsuka began designing sports shoes in Kobe Japan, Onitsuka Tiger continues to carry out Onitsuka-san’s vision of remaining the authentic Japanese Sports Lifestyle Brand. Inspired by its roots in sports and its Japanese heritage, Onitsuka Tiger pioneers urban style by blending the detailed craftsmanship of contemporary Japan into its imaginative aesthetic.

Onitsuka Tiger’s philosophy is based on Kaizen, a Japanese word meaning continuous improvement which has driven the brand’s product development. This also drives the momentum behind innovation and the aim to inspire new generations of Onitsuka Tiger fans.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog











Calligaris stand at Salone Del Mobile 2014 by Nascent Design, Milan
The scene gives absolute prominence to the product, where also the new desig...
Amazon stand at rAge Expo 2014 by HOTT3D, Johannesburg – South Africa
Using a series of Giant games visitors to rAge could test themselves against...
Uniqlo Flagship Store by Wonderwall, Berlin - Germany
Uniqlo flagship store by Wonderwall, Berlin
Pedrali Ironic office by Calvi Brambilla at Orgatec 2016, Cologne - Germany
The project of the Milan-based architecture studio consists of two big side ...

Leave a Reply

Your email address will not be published. Required fields are marked *