PEPE JEANS was born in Portobello Road, London in 1973. Two years later, there were several jeans stores in London and in 1983 PEPE JEANS began to be commercialised in Ireland and then crossed the Channel and began the expansion into continental Europe. Today PEPE JEANS is one of the top jeans brands in almost every country.
The success of the brand is due to a number of different factors, one of which is the solid brand positioning which always has London as a point of reference. The international celebrities such as actors, it-girls or footballers that have starred the campaigns along these years have also contributed to expand the brand worldwide. Pepe Jeans is a fashion, young and fresh British brand which design is always inspired in the London street´s atmosphere.
Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog