French brand Zadig & Voltaire’s recently opened Parish flagship – in prime position at Rond-Point-Champs-Élysées – captures the label’s full range in a two-level, 300-m2 retail environment. Isabelle Stanislas of So-An – the French designer behind the majority of the company’s 200 stores – describes the overall look of the latest addition as ‘industrial-chic and arty’. Though given a lot of freedom, Stanislas produces the schemes in collaboration with Z&V’s founder Thierry Gillier.

Materials play a very important role in each shop. ‘The choice and mix of these materials is the result of my search to best represent Z&V’s products,’ she says. In this case, Italian-made marble display units with rounded edges add a luxurious element to the surrounding industrial aesthetic. Spot lighting highlights the merchandise in the voluminous space. According to Stanislas: ‘A project without light is not a project.’

Photos Olivier Loser

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