Polevskaya Varnya beer packaging by Red Pepper

September 10th, 2013 by retail design blog

Beer package concepts are usually very beautiful. But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown, 100% of idea saved, 100% not fake and already in stores

Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Ulia Uzkih, Irina Korotich
Copywriter: Artem Zverev




Crop Hair Boutique
This corporate identity brings a sense of style and whimsy to Red Deer in th...
Abadía Beer Branding by TSMGO (The show must go on)
Abadía Beer Branding by TSMGO (The show must go on)
Nike Football Typeface by Paul Hutchison
Working in collaboration with the brand team at Nike Football (David Frank,...
Second Choice identity by Noeeko
We worked closely with Second Choice to design visual identity and responsiv...

Leave a Reply