Porsche showroom by The Store Designers®

September 12th, 2013 by retail design blog

Domiciled in Cologne, this design bureau specializes in the fields of retail consultancy, retail design and interior design. The spatial concepts that The Store Designers® creates combine all aspects of architecture, design, marketing and sales. They transform products into a targetgroup-oriented experience and allow success to become measurable. The bureau’s focus is on strategic concepts, aiming at maximizing commercial success for the relative brand.

Target groups, sales mix, available space and brand are brought together using very high design standards. At the end of the process customer requirements have become reality. The Store Designers® work for companies from all kinds of sectors, from the automotive industry to foods and furniture. The bureau’s many years of collaboration both with multinationals and with ownerrun SMEs have been characterized by efficient process management and great attention to detail.

A current noteworthy project is the new design for the Porsche showrooms – worldwide. The Porsche brand architecture for its retail outlets is distinguished by the extremely high extent to which it is globally implementable. Crucial to its success is a timeless, long-lasting and easily recognizable architecture concept. The new interior is true to the brand, is based on the consistent development of tried-and-tested design principles and is thus in line with the Porsche brand core “Intelligent Performance”.

What is so appealing about the showroom concept developed jointly with The Store Designers® is the functional details of the furniture which are consistently tailored to optimize in-store process support. The straightforward style and the balanced colour design are also distinctive, into the bargain.




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