Itala is a women’s clothing and accessory store. It is located at Chipichape Shopping Mall, in Cali, Colombia. It was designed and developed by DOTAL S.A., a company dedicated to design, manufacture and assembly of high quality furniture and commercial exhibition systems. DOTAL S.A., located in Cali, has more than 30 years of experience in the area and are widely recognized in Central and South America and the Caribbean.
Itala store was designed under the shabby chic romantic concept; portraying a very feminine, fresh and juvenile style, imaging the public it wants to reach. While designing, special attention was given to details; modern and old elements were mixed, using pastel colors which identify the brand. The furniture was painted coat by coat with aging effects that portray a worn out or restored appearance. All of these, create an atmosphere that fully identifies the brand with its clients.
Design and concept: DOTAL
Designer: María Fernanda Maldonado
Production, Assembly: DOTAL